Year
2025
Client
Boujee Wear
Category
Ai-Web Shoot
Product Duration
1 - 2 Weeks
We began with a deep dive into Boujee Wear’s tone and target market — clean, premium, and subtly bold. The research focused on translating the brand’s quiet luxury feel into visual direction. We drew inspiration from minimalist campaign shoots, Western fashion houses, and studio editorial aesthetics. This foundation guided our decisions across model types, styling, and setting.
Next, we moved into generation — carefully styling AI models to match the brand's identity. Poses, facial structure, fit, and fabric were refined through prompt engineering. We focused on clean silhouettes, neutral tones, and balanced proportions, ensuring the outfit looked wearable and upscale. This phase is where AI meets creative control.
After generation, every image went through precision editing. We fine-tuned the textures, contrast, and lighting to mimic high-end studio lighting — sharpening folds, softening skin, and cleaning background shadows. The goal was to make the results indistinguishable from traditional photo shoots, while staying cost and time efficient.
The final outputs were prepared for web and social use — maintaining consistency in tone and format. The shoot now lives as part of Boujee Wear’s growing visual archive, ready to support campaigns, reels, and product drops. A full web-ready editorial powered by AI — crafted to elevate presence and drive conversions.
