Year
2025
Client
Human Pakistan
Category
Product Photography
Product Duration
1 - 2 week
To bring Human Pakistan’s identity to life, we started by studying their signature look — clean, wearable basics built on comfort and clarity. We reviewed their material textures and minimal branding to ensure each shot honored the design details. The goal: make simplicity feel intentional.
We designed each shot to balance realism with presentation — ironing out wrinkles, centering seams, and highlighting texture. Using soft diffused lighting, we ensured fabric depth and labeling were clearly visible while keeping everything clean and distraction-free. Subtle shadows added dimension without overpowering the product.
For each product, we shot a range of clean angles: full-front, side, and fabric detail. Pants and tops were styled flat-lay and mock-straight for e-commerce precision. The placement of Human’s logo patches and drawcords were framed purposefully to guide the shopper’s eye.
Every photo was retouched for consistency and clarity. We color-corrected based on the real-life fabric swatches to ensure accurate representation on screens. The final files were optimized for both web and print, allowing Human Pakistan to use them across platforms confidently.
